25 Ladies Who Rocked as B2B Business Influencers in 2022

Women Who Rock as B2B Influencers

Over the previous few years aka “the Covid years” the function of affect in B2B advertising and marketing has grown considerably. Our 2022 analysis report, The State of B2B Influencer Advertising, reported that 85% of B2B entrepreneurs consider that curiosity in working with influencers within the coming 12 months will improve. On high of that, of the B2B entrepreneurs that do interact in influencer advertising and marketing packages, 86% contemplate their efforts profitable.

There’s quite a bit to be optimistic about, particularly in a enterprise setting that requires B2B entrepreneurs to seek out each benefit they’ll to develop in a doubtlessly down market.

The rising tide of influencer advertising and marketing recognition amongst B2B manufacturers has additionally seen a shift in the direction of a extra numerous group of influencers. Now don’t get me unsuitable, nearly all of influencers I’m seeing from B2B manufacturers are nonetheless the standard suspects which doesn’t precisely signify 100% of the audiences manufacturers try to achieve. So there was motion in the direction of partaking extra girls and folks of coloration as influencers within the B2B area.

At TopRank Advertising we’re doing our small half to shine a lightweight on extra numerous expertise throughout the B2B advertising and marketing world and with this thirteenth version of our Ladies Who Rock checklist, we’re highlighting a mixture of girls which are influential in numerous B2B industries. From rising stars to north stars, from Bay Space to Zurich, we have now a pattern of the quick rising section of influencer expertise B2B manufacturers needs to be contemplating as companions of their advertising and marketing packages.

Ann Handley /in/annhandley/  @MarketingProfs
Chief Content material Officer at MarketingProfs
Ann is a speaker, writer, and member of the LinkedIn Influencer program. She is the writer of the Wall Road Journal best-seller on enterprise writing, “All people Writes,” and the co-author of the best-selling guide on content material advertising and marketing, “Content material Guidelines”.
Talks about #content material #contentmarketing #b2bmarketing #CavalierKingCharlesSpaniels 

Charlene Li /in/charleneli/  @charleneli
Chief Analysis Officer at PA Consulting, NY Instances Bestselling Creator
Charlene’s function is to catalyze transformation as an knowledgeable on disruption technique and management by writing books, talking, and advising corporations and their leaders.
Talks about #disruption, #management, #futureofwork, #digitaldisruption, and #digitaltransformation

Duena Blomstrom /duenablomstrom/  @DuenaBlomstrom
Creator, Keynote Speaker, CoFounder, Chief Product Officer at Folks Not Tech
London based mostly Duena is the writer of “Emotional Banking” and “Folks Earlier than Tech: The Significance of Psychological Security and Teamwork within the Digital Age”. She is a doer, an entrepreneur, an {industry} influencer, a blogger with leading edge opinion fashion, a author for Forbes, a world keynote speaker and the creator of the Emotional Banking™ and Human Debt™ ideas.
Talks about #groups, #devops, #humandebt, #expertise, and #psychologicalsafety 

Efi Pylarinou /in/efipylarinou/  @efipm
Founding father of Pylarinou Advisory
At present based mostly in Zurich, Efi is a seasoned Wall Road skilled and ex-academic who has turn into a Prime International Fintech and Thought Chief with a Ph.D. in Finance. She can also be a prolific content material creator, a Host, an Creator, and a Speaker.
Talks about #fintech, #innovation, #digitalassets, and #artificialintelligence 

Cathy Hackl /in/cathyhackl/  @CathyHackl
Founder & Chief Metaverse Officer at Journey
Referred to as the Godmother of the Metaverse, Cathy is a globally acknowledged metaverse/ web3 strategist, tech futurist, sought-after enterprise govt, speaker and media character with deep experience working in metaverse-related fields with corporations like HTC VIVE, Magic Leap, and Amazon Net Providers.
Talks about #nfts, #metaverse, #expertise, #augmentedreality, and #spatialcomputing

Kimberly Bryant /in/kimberlybryant/  @BlackGirlsCode
Founder and CEO Ascend Ventures and Founder Black Ladies CODE
Kimberly has been nationally acknowledged as a thought chief for her work to extend alternatives for ladies and ladies within the expertise {industry} and has obtained quite a few awards for her work with Black Ladies CODE.
Talks about #tradition, #management, #expertise, and #diversityequityandinclusion 

Katie Martell /in/katiemartell/  @KatieMartell
Advertising Communications Marketing consultant, Speaker, Host and Emcee
Leaving it as much as debate whether or not she is a hologram or actual, Katie companions with manufacturers to amplify tales of transformation, and developments in buyer expertise.
Talks about #cx, #b2b, #advertising and marketing, #digitalmarketing, and #customerexperience 

Tiffani Bova /in/tiffanibova/  @Tiffani_Bova
Development & Innovation Evangelist at Salesforce
As a Keynote speaker, WSJ Bestselling writer, What’s Subsequent Podcast host. Tiffani works with among the most modern corporations on the planet as they appear to remodel the way in which they interact with clients, develop their enterprise and create superb buyer experiences. Her function is to look out to the long run for disruptive developments whereas on the identical time scanning the close to horizon for the actual world impression. Her present conversations focus on 2 aims: buyer success and progress.
Talks about #gross sales, #progress, #management, #customerexperience, and #employeeexperience 

Meghan Biro /in/meghanmbiro/  @MeghanMBiro
Founder at TalentCulture
Meghan is host of the #WorkTrends Podcast, Creator, Speaker and a HRTech Evangelist that additionally contributes usually at Forbes, Huffington Submit, and several other different media shops.
Talks about #hr, #management, #worktrends, #workculture, and #futureofwork 

Sally Eaves /in/sally-eaves/  @sallyeaves
CEO and Director Sally Eaves Consultancy, Keynote Speaker and Creator
A member of the Forbes Know-how Council, Sally is an award profitable worldwide keynote speaker, writer and influencer with globally main rankings throughout all superior expertise disciplines, digital transformation, future of labor and social innovation aligned to the United Nation’s Sustainable Growth Objectives.
Talks about #5g, ##cloud, #techforgood, ##cybersecurity, and #artificialntelligence 

Sarah Barnes-Humphrey /in/sarahbarneshumphrey/  @bevictoryus
Founder/Host Lets Discuss Provide Chain podcast
Posting each day provide chain, range & inclusion, and management content material that reaches thousands and thousands.
Talks about #thoughtsandcoffee, #womeninsupplychain, #letstalksupplychain, #diversityandinclusion, and #supplychainmanagement 

Theodora Lau /in/theodoralau/ @psb_dc
Founder – Unconventional Ventures
Theodora is a guide writer, podcast host, startup advisor and public speaker on DEI, Fintech, Monetary Inclusion, and Tech for Good. Talks about #ai, #fintech, #longevity, #inequality, and #financialservices

Kimberly Ellison-Taylor  /in/kimberly-n-ellison-taylor-b1a13a2/ @kellisontaylor
CEO KET Options
Kimblerly is a International Know-how and Finance Chief, Volunteer Chief, Company Board Director, and Keynote Speaker on finance and expertise matters.
Talks about #governance #danger #compliance audit #cfo #globalleadership 

Ty Heath  /in/tyronaheath/ @tyrona
Director, Market Engagement, The B2B Institute at LinkedIn
Ty’s function focuses on researching, instructing and writing about B2B advertising and marketing, social promoting in addition to management, range and inclusion.
Talks about #b2binstitute, #b2bmarketing, #b2bcreativity, #entrepreneurship, and #diversityequityandinclusion

Helen Yu  /in/tigonhyu/ @YuHelenYu
Founder & CEO at Tigon Advisory Corp
Helenn is a Board of Director; Fortune 500 Advisor; Prime 50 Ladies in Tech; Wall Road Journal Finest Promoting Creator; Keynote Speaker; and Host of CXO Spice amongst many different obligations.
Talks about #ai, #cybersecurity, #manufacturing, #customerexpereince, and #digitaltransformation

Shelly DeMotte Kramer  /in/shellydemottekramer/ @ShellyKramer
Principal Analyst + Founding Associate, Futurum Analysis and The Futurum Group
Shelly has labored with among the world’s largest manufacturers to assist them embrace disruption and the truth of the related buyer, and to efficiently perceive and navigate the method of Digital Transformation (DX).
Talks about #cloud, #safety, #futureofwork, #collaboration, and #cybersecurity

Jo Peterson  /in/jopeterson1/ @digitalcloudgal
Vice President Cloud & Safety Providers at Clarify360
Jo is a digital transformation knowledgeable, board member, advisor, philanthropist, and United States Air Drive veteran.
Talks about #cio, #ciso, #cloud, #cybersecurity, and #edgecomputing

Kamales Lardi  /in/kamaleslardi/ @KamLardi
Managing Director at Valtech
Swiss based mostly Kamales is an writer and keynote speaker with over 22 years of deep cross-industry expertise with the most recent digital and expertise options and a strategic thinker on digital and enterprise transformation.
Talks about #digitalacceleration, #blockchaintechnology, #emergingtechnologies, #digitaltransformation, and #artificialintelligence

Maribel Lopez  /in/maribellopez/ @MaribelLopez
Founder & Analyst at Lopez Analysis
Maribel tech is an {industry} analyst, speaker and enterprise advisor centered on serving to corporations perceive and navigate digital transformation.
Talks about #tech, #edgecomputing, #futureofworkplace, #digitaltransformation, and #artificialintelligence

Kate O’Neill  /in/kateoneill/ @kateo
CEO: KO Insights, Keynote Speaker and Creator
Kate is an Creator; host of The Tech Humanist Present and keynote speaker centered on the way forward for human experiences amid tech & different adjustments at scale.
Talks about #future, #humanity, #technique, #expertise, and #techforgood 

Christina Trampota  /in/christinatrampota/ @tektalk
Managing DirectorManaging Director at Innovate :: Develop :: Scale
As an award-winning digital, cellular, and fintech {industry} chief and influencer, Christina offers international company technique and insights for connecting companies with clients by distinctive touchpoints that develop lifetime worth – dwelling and dealing on the intersection of individuals, platforms and funds.
Talks about #web3, #fintech, #commerce, #funds, and #innovation

Linda Grasso  /in/linda-grasso/ @LindaGrass0
Founding father of digital transformation weblog, DeltalogiX
Primarily based in Naples, Italy Linda is a rising star Digital Creator & Tech Influencer, Infopreneur, YouTuber, #Sustainability Advocate & Life Fanatic.
Talks about #innovation, #expertise, #sustainability, #entrepreneurship, and #digitaltransformation

Dr Sarah-Jayne Gratton  /in/sarahgratton/ @grattongirl
Founding Associate, The Influencers
Sarah is host of the Tech Uncorked Podcast, Editor of Agritech Future Journal and a number one expertise evangelist, specializing in rising applied sciences and protecting developments in synthetic intelligence, machine studying, IoT, agritech, digital transformation and blended actuality.
Talks about #5g, #iot, #agritech, #customerexperience, and #artificialintelligence

Jessie Medina  /in/jessiemedinaofficial/ @jessiemedinaoff
Jessie is a speaker & guide, podcast host and neighborhood builder. She speaks on intersectionality corresponding to girls in enterprise, girls in company, and equality. as girls in enterprise, girls in company, and equality
Talks about #speaker, #femaleceo, #femalefounders, and #femaleentrepreneurs

Tamara McCleary  /in/tamaramccleary/ @TamaraMcCleary
CEO at Thulium
A very long time B2B tech influencer, Tamara’s focus is on tutorial analysis: science, expertise, ethics & public goal. She is at the moment a analysis scientist and expertise ethicist and up to date graduate (5/2022) of Harvard College’s Kennedy Faculty and persevering with twin diploma scholar on the Harvard Divinity Faculty.
Talks about #science #expertise #ethics #publicpurpose 

Please you’ll want to try the LinkedIn profiles of this spectacular group of influencers within the B2B world.

Download 2022 State of B2B Influencer Marketing Report
In case you missed it, listed below are the newest findings from our analysis on developments, methods and greatest practices for B2B Influencer Advertising to information you into 2023.

Should you’re questioning about find out how to set up a program that successfully prompts a small or massive group of influencers for a venture or program, look no additional than the group at TopRank Advertising. We’ve labored with among the influencers on this checklist for a few years and a few extra just lately – and we might help architect the correct of content material activations that shall be as inspiring to the influencers as will probably be to your clients. Ping Tony at [email protected] for extra info or contact us.

To see the earlier 12 years of our Ladies Who Rock lists, try the hyperlinks under:

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