Searching for the perfect digital merchandise to promote on Etsy? You’re in the appropriate place.
Most individuals consider Etsy as a market for handmade merchandise and craft provides, however it’s additionally a terrific place to promote digital downloads.
In actual fact, promoting digital downloads on Etsy tends to be rather more profitable. There are only a few overheads. And in contrast to bodily merchandise, you solely must create digital recordsdata as soon as, and you’ll promote them many times with out having to fret about stock.
The one drawback is discovering digital merchandise to promote on Etsy.
That will help you determine, we’ve compiled a listing of the perfect digital merchandise to promote on Etsy, alongside examples of profitable Etsy outlets which can be already promoting them.
Prepared? Let’s get began!
Arts & crafts digital merchandise to promote on Etsy
If you wish to promote digital merchandise on Etsy within the class of arts & crafts listed here are some options for you, together with examples of profitable companies.
Crochet patterns
Etsy’s goal market is primarily makers and crafters, so it is sensible that crochet patterns could be one of many best-selling digital product classes. In case you didn’t already know, crochet is a kind of needlecraft by which a hook and loops of yarn are used to create materials.
Crochet patterns are directions that present you learn how to create sure designs and sometimes embody diagrams and step-by-step guides with images.
This glorious assortment of crochet hoop earring patterns by HappyPattyCrochet exhibits how profitable promoting crochet patterns will be. They’ve bought virtually 50k digital merchandise to this point. And at over $12 per sale, that’s over half one million {dollars} in income. A part of that success is little question all the way down to the eye-catching itemizing images and the truth that the vendor is providing 6 completely different patterns in a single bundle.
Stitching patterns
Stitching patterns are digital downloads that present you learn how to sew material into clothes. They normally embody structure templates, step-by-step guides, and visible directions. You may ship your stitching patterns in a PDF format for patrons to print off at house.
Right here’s a nice instance of a stitching sample vendor that’s killing it on Etsy, with over 21k gross sales to this point. These Daphna trousers patterns are extremely in style, and it’s clear why—they appear nice and are very on-trend proper now. Study from this instance and check out creating your individual stitching patterns for rising vogue traits.
Coloring pages
If you happen to thought coloring books had been only for children, assume once more. Coloring books for adults are all the fad lately, so it’s not stunning that this type of digital product tends to promote very well on websites like Etsy, the place prospects are typically extra artistically inclined.
Right here’s a terrific instance of printable coloring pages from Etsy vendor MyPrintsCollection. The set accommodates over 200 pages with geometric patterns. So as to add worth, the vendor has included a bonus of 9 crayon Procreate brushes for consumers that wish to shade them in digitally. It has 1000’s of gross sales.
Wrapping paper patterns
When the vacation season rolls round, buyers rush out to purchase wrapping paper. However wrapping paper in retail shops tends to be overpriced, which is why numerous savvy buyers select to purchase digital wrapping paper patterns and print them at house as an alternative. Attempt promoting your individual wrapping paper patterns on Etsy. Naturally, gross sales will normally peak across the vacation interval.
Try this printable secret-garden-themed paper pack by Etsy vendor VectoriaDesigns.
Graphic design digital merchandise to promote on Etsy
If you wish to promote digital merchandise on Etsy within the class of graphic design listed here are some options for you, together with examples of profitable companies.
Lightroom presets
Lightroom presets are primarily customized filters you can add to your images in Adobe Lightroom. With so many Instagram influencers and newbie photographers on the market, there’s an enormous market demand on Etsy for high-quality lightroom presets that give images a novel aesthetic.
This is likely one of the best-selling Lightroom presets on Etsy, with 1000’s of gross sales to this point. It’s marketed particularly to influencers, which is a key marketplace for preset sellers.
Procreate brushes
Procreate is a well-liked graphics editor app for the iPad. It comes with a bunch of default brushes, however that’s not sufficient for a lot of graphic designers. As such, there’s some huge cash to be made by designing and promoting customized, hand-crafted procreate brushes on Etsy.
DrifterStudio has bought 1000’s of Procreate brushes on Etsy. As you may see, this product has centered particularly on watercolor brushes, that are in excessive demand.
Printable wall artwork
Wall artwork is likely one of the hottest merchandise bought on Etsy. If you happen to’re a gifted artist or designer, you may create digital variations of your paintings and promote it as wall artwork for folks to print themselves at house.
Trendy map prints are all the fad proper now. And Etsy vendor PaperEmporiumCo has cashed in on the hype by promoting customized wall artwork map prints for any location.
Photoshop actions
Photoshop actions are a sequence of pre-recorded enhancing duties you can set up and play on any file to create distinctive results. It offers a straightforward means for designers to use sure results many times on any picture with out having to edit it manually. There are actions for all kinds of issues. For instance, there are actions that make 2D illustrations look 3D, and actions that flip images into sketch artwork.
This superior actions bundle by PrintableArtDigital turns your images into cartoons or vector artwork.
Clip artwork
If you happen to’re a gifted illustrator or graphic designer, why not create your individual digital paintings and promote it as clip artwork? It’s finest to promote your clip artwork in massive collections slightly than individually.
This assortment of 15 pastel rainbow-themed PNG recordsdata is likely one of the hottest clip artwork units on Etsy. It’s been bought tens of 1000’s of occasions.
Fonts
Fonts are one other set digital merchandise to promote that appeals to Etsy’s target market of designers, makers, and crafters. You may promote all sorts of fonts on the platform, like script fonts, serif fonts, sans-serif fonts, experimental fonts, and so forth. However one of many best-selling font classes is Cricut fonts—fonts particularly designed for Cricut machines.
This in style Etsy font bundle accommodates 10 stunning script fonts and has been bought 1000’s of occasions.
Logos
If you happen to’ve received a expertise for graphic design, you would make a fortune promoting customized logos on Etsy. It’s one of many largest product classes on the platform, however competitors is fierce, so that you’ll want to cost your providers competitively.
Logolane is likely one of the best-rated brand sellers on Etsy. They provide affordably-priced customized brand design providers with limitless revisions and ship recordsdata digitally in varied codecs.
Video intros
Are you a talented video editor who is aware of your means round Last Lower Professional or Premiere Professional? In that case, why not make customized video intros for YouTubers and promote them on Etsy?
Right here’s an expert movement graphics artist that gives customized video intros & outros. They’ve dozens of completely happy prospects and wonderful critiques.
Video Results (VFX)
You would additionally promote customized video results (VFX) collections in your favourite enhancing software program (like Premiere Professional, After Results, Filmora, and so forth).
This VFX assortment from BrixGraphic consists of an enormous variety of results, together with power results, shockwave results, smoke results, and extra. It’s been bought a whole lot of occasions.
Pictures
Etsy is a superb place for indie photographers to promote their prints. You may promote all sorts of picture prints: landscapes, portraits… you may even promote your toes pics (sure, that’s an actual area of interest). That mentioned, images is one other aggressive class so that you’ll should be good and discover a hole available in the market if you wish to make gross sales.
This mountain panorama images print by LotusPrintStudio is a superb instance of learn how to promote images on Etsy.
Zoom backgrounds
The previous couple of years have seen a dramatic rise within the variety of folks working from house, and lots of in-office conferences have been changed with digital Zoom conferences. As such, there’s extra demand than ever for trendy Zoom backgrounds. Attempt promoting your individual on Etsy!
This Etsy Zoom background replaces your real-life background with a swanky workplace setting.
Customized portraits
Are you a gifted artist? In that case, you would supply your providers on Etsy and draw customized portraits of your prospects, then ship it to them as digital downloads.
This vendor provides customized watercolor wedding ceremony portraits.
Organizational digital merchandise to promote on Etsy
If you wish to promote digital merchandise on Etsy that assist people or companies turn into extra organized listed here are some options for you, together with examples of profitable companies.
Planners
Planners are one other among the best promoting digital downloads on Etsy. They’re designed to assist customers keep organized and carry on monitor in the direction of their objectives. There are two several types of planners you may promote: digital planners and printable planners. Printable planners are PDFs that consumers print off at house and use. Digital planners work with apps like Goodnotes and Notability.
This is likely one of the best-selling digital planner units on Etsy. It’s an interactive template that allows you to customise the design and select between 192 variations to create your excellent planner.
Workbooks & worksheets
Talking of instructional merchandise, you can even attempt promoting worksheets or workbooks on Etsy. Most individuals give attention to a selected topic space (e.g. math) or age group (e.g. preschool) and promote a big assortment of worksheets as one product bundle.
This assortment of printable nervousness administration worksheets is likely one of the best-sellers.
Journal inserts
Journaling could be very in style lately. Sensible buyers typically select to purchase digital journal pages from websites like Etsy and print them off themselves to card inventory paper, slightly than pay over the percentages to purchase them from a retail retailer.
Right here’s an instance of printable journal inserts by vendor WorldDigitalPlanet.
To-do lists
Some buyers aren’t content material to scribble their to-do lists down on a scrap piece of paper, which is why printable to-do lists are one of many best-selling digital merchandise on Etsy. One of the best-sellers are likely to give attention to particular sorts of duties, like trip planning to-do lists, wedding ceremony planning to-do lists, and so forth.
This easy to-do record by PlanPrintLand has been bought over 90 occasions and counting!
Calendars
Calendars are must-haves for anybody who desires to remain organized and on prime of their schedule. Why not design your individual calendar and promote it via your Etsy store? You may both create a very digital calendar or promote it as a printable PDF.
Right here’s a terrific instance of a minimalist PDF wall calendar, bought on Etsy by MoonRubyStudio.
Price range trackers
Price range trackers allow you to to maintain monitor of your day-to-day spending and revenue so you may keep on monitor in the direction of your financial savings objectives. You may promote finances monitoring templates via your Etsy retailer.
This month-to-month finances template for Excel has been bought dozens of occasions on Etsy.
Resume templates
If you’re making use of for a job, it helps to make your resume stand out from the group. That’s why numerous buyers purchase professionally-designed resume templates on websites like Etsy. Why not attempt making and promoting your individual?
Generally the best designs are the perfect sellers, and this clear skilled resume template by CoResume is the proper instance of that. It’s bought 1000’s of copies to this point.
Enterprise-related digital merchandise to promote on Etsy
If you wish to give attention to promoting enterprise associated digital merchandise on Etsy listed here are some options for you, together with examples of profitable companies.
Ebooks
Ebooks are one other product class that sells properly on Etsy. You may promote any sort of e-book, from fiction novels to non-fiction guides and workbooks. However the best-sellers are typically informative ebooks associated to arts and crafts, as that is Etsy’s target market.
This downloadable PDF e-book by GoblinsLab teaches readers learn how to sculpt their very own goblin. It’s moderately priced and consists of over 93 pages of step-by-step directions alongside illustrations, images, and sketches. Unsurprisingly, the vendor has bought a whole lot of copies and has a whole lot of 5-star critiques.
Branding kits
Logos aren’t the one branding factor companies are available in the market for. You would additionally supply different, complementary branding kits equivalent to customized banners, icons, and so forth.
Try this whole model id package by MBEPRINT. It comes with logos, social media footage, banners, and icons, put up templates, enterprise playing cards, and extra.
Enterprise playing cards
It appears everyone seems to be an entrepreneur lately—which is why the enterprise card market is booming. You may money in available on the market demand by creating distinctive, one-of-a-kind enterprise card designs and promoting them as printable digital downloads on Etsy.
Right here’s a cool enterprise card template by vendor FrankandBunnylove. It incorporates a minimalist design and is totally editable.
Web site templates
If you happen to’re an expert internet designer, you would make some huge cash promoting digital downloads of web site web page templates and themes on Etsy. To maximise your gross sales, give attention to a selected area of interest. For instance, you would make templates for images web sites, or for a selected sort of ecommerce retailer.
Associated: 27+ Greatest WordPress Pictures Themes For 2022
It’s also possible to give attention to completely different website-building platforms. Among the hottest embody WordPress, Shopify, Squarespace, and Wix.
Right here’s a stunning Shopify theme by PastelGrid. It’s been bought a whole lot of occasions and incorporates a boho-themed design.
Bill templates
Invoices don’t must be dry and boring. You may create professionally-designed, eye-catching bill templates and promote them to small enterprise house owners on Etsy.
This editable bill template on Etsy is available in 5 premade colours and has been bought dozens of occasions.
Social media templates
It looks like everybody desires to be a social media influencer lately, which is why there’s loads of demand for social media templates. We’re speaking about issues like Instagram spotlight covers, put up templates, Fb cowl templates, YouTube banners, thumbnails, and so forth.
Right here’s a cool social media template bundle that’s bought over 120 occasions on Etsy. It’s focused particularly at actual property companies.
Different digital merchandise to promote on Etsy
Lastly, listed here are some miscellaneous digital merchandise you may promote on Etsy, together with examples of profitable companies.
Stickers
Stickers are one other in style Etsy product class. We’d advocate selecting a selected theme in your sticker designs—like animals, house, autos, and so forth.—and promoting digital downloads of them in massive bundles.
Promoting digital stickers is a straightforward solution to earn a living with an concept that’s easy and straightforward to copy.
Try these boho-inspired digital stickers by Etsy vendor Awebo.
Labels & tags
Etsy is stuffed with unbiased artists who promote handmade merchandise, which is why it’s a terrific place to promote personalized product labels and reward tags.
Try these customizable pre-made product labels by Etsy retailer PinkFoxLabels. These labels are made particularly for magnificence and haircare merchandise, however you may create labels for any product area of interest.
Greetings playing cards
You may promote every kind of digital greetings playing cards on Etsy, from birthday playing cards to thanks playing cards, get properly quickly playing cards, mom’s and father’s day playing cards, and so forth.
This humorous birthday card by SweetWhispersStudio has been bought 1000’s of occasions. It simply goes to indicate how humor sells.
Flashcards
For the reason that pandemic, homeschooling has turn into rather more in style. And because of this, demand for instructional sources has shot up. That features flashcards in addition to different instructional digital merchandise like classroom decorations, lesson plans, and so forth. One other sort of flashcard that sells properly is language-learning flashcards.
Right here’s an instance of printable fruit flashcards by Etsy vendor LearningMadeFunStore.
Puzzles & trivia
Everybody loves a superb quiz. Attempt creating your individual puzzles and trivia questions and promoting them on Etsy. To maximise your gross sales, give attention to a selected area of interest. For instance, you would give attention to film trivia, music trivia, and so forth.
Right here’s a cool instance of a PowerPoint household trivia quiz by Etsy retailer TopPartyGames.
Printable wedding ceremony invites
Weddings are costly, so numerous {couples} select to save cash by creating their very own DIY invites at house. As such, printable wedding ceremony invites are one other scorching product class on Etsy. However don’t cease at invites—something associated to weddings will be very profitable. For instance, you would promote wedding ceremony menu templates, printable welcome indicators, bridal bathe video games, and so forth.
Try this final wedding ceremony bundle by vendor EvoPrintables. It consists of over 500 editable invitation templates, plus wedding ceremony planner templates and different goodies.
Creating digital merchandise
If you wish to promote digital merchandise in your Etsy store first you’ll have to have the appropriate instruments to make them. Even for those who’re not a graphic designer, a variety of on-line design instruments can be utilized by learners with no expertise.
Listed here are a listing of instruments you should utilize to create digital merchandise:
Visme
Visme is a web-based graphics device which might help you create something from social media templates to digital prints.
It’s nice for learners with a drag & drop editor, and a whole catalog of icons and graphics at your disposal.
Visme additionally has a ton of templates that you should utilize for inspiration, or use as a place to begin to craft your individual branded templates to promote as digital merchandise.
The free plan is restricted however the paid plan provides you entry to extra options.
Learn our Visme assessment for extra data.
Canva
Canva is a web-based design device which has a terrific free plan, making it a terrific selection for these on a finances.
It has over 250,000 free templates which you’ll edit and model, and an additional 100 million premium graphics equivalent to icons, inventory images and movies on their paid plans.
With Canva you may create digital merchandise simply, with its drag & drop editor, and straightforward to make use of interface.
Canva has a free plan, paid plans are from $12.99/month.
Adobe
Adobe Inventive Cloud has 16+ instruments at its disposal specializing in graphic design, video, PDFs and illustrations. These instruments embody Photoshop, Lightroom and Illustrator.
If you happen to’re planning on promoting digital merchandise equivalent to lightroom presets, Photoshop actions, and PDFs, having these instruments will will let you create them to promote on Etsy.
To entry Adobe’s instruments is a subscription service. To entry all 16+ instruments it’s $54.99/month, nonetheless, you may entry the instruments individually from $4.99/month.
Begin promoting digital merchandise at the moment with Etsy
With Etsy, promoting digital merchandise will not be solely straightforward, however an effective way to earn a passive revenue whether or not it’s as a aspect hustle or as a full-time enterprise.
That concludes our roundup of the perfect digital merchandise to promote on Etsy!
However keep in mind: creating a terrific product is just a part of the equation. You’ll additionally have to market your Etsy listings. These Etsy search engine optimization suggestions will allow you to get extra site visitors from inside the platform.
Don’t overlook that it’s additionally price promoting your digital merchandise direct along with itemizing them on Etsy. These platforms are a superb start line that can assist you.
And digital merchandise aren’t your solely choice. It’s additionally price contemplating creating customized merchandise.
You may get began with out having to put money into inventory because of print on demand firms like Printful and Printify.
Lastly, for those who’d wish to study extra in regards to the state of the ecommerce trade, make sure you take a look at our put up on ecommerce stats and traits.
Disclosure: This put up accommodates affiliate hyperlinks. This implies we could make a small fee for those who make a purchase order.
