8 Prime Thanksgiving Social Media Posts and Campaigns (New for 2022)

Regardless of the season, one of the best social media marketing campaign will echo your viewers’s values, provide a recent tackle a well-known product, service or business and create a memorable model expertise.

With Thanksgiving proper across the nook, we’re serving up among the finest Thanksgiving social media posts in latest reminiscence. And we’re sharing recommendation on methods to (pumpkin) boost your content material advertising and marketing.

Take into account this information your recipe for social media success.

  1. Embracing Friendsgiving With Goal
  2. A Complete Meals Vacation Collaboration
  3. REI’s ‘Learn how to: Pumpkin Spice Oatmeal’
  4. Coca-Cola: Extra Than Simply Carbonation
  5. Butterball’s ‘Time Is of the Essence’
  6. The Turkey Hotline You By no means Knew You Wanted from Jennie-O
  7. food52 ‘SIDES Week’

1. Embracing Friendsgiving With Goal

The truth of Thanksgiving for a lot of youthful generations is that they don’t essentially dwell near household, they usually’re much less more likely to have day off work. That is the place Friendsgiving is available in, a gathering of buddies to take pleasure in dinner.

That’s the true pleasure of Friendsgiving: you, your mates, vibes.

Goal acknowledges that with their Pinterest publish, which hopes to encourage by providing “Friendsgiving concepts to serve up and share.” 

Why It Works

Goal leans into one in every of its core buyer bases’ favourite pastimes: celebrating Thanksgiving with like-minded pals as an alternative of household. And the retailer hyperlinks readers to a full-length article full with easy, however visually interesting, concepts that you may implement in your Friendsgiving this 12 months. 

Whereas your dad and mom and prolonged household might historically have a stranglehold on what meals may be served, at whose home and at what time, you’ll be able to all the time do your personal factor for Thanksgiving. That’s precisely why about 40% of Gen Z and Millennials have fun the non-traditional model of the vacation, based on Collage Group. 

2. A Complete Meals Vacation Collaboration

Profitable way of life influencer Bonnie Barton, referred to as Flashesofstyle on-line, partnered with Complete Meals to showcase a simple technique to create a fall bouquet that can be utilized as a Thanksgiving ornament — all captured in an Instagram Reel.

This an excellent instance of utilizing gadgets from the shop that some individuals might not know can be found to create an aesthetically pleasing reel that may be simply recreated.

Why It Works

What’s nice about this publish is that it checks a whole lot of social media packing containers. It’s:

  • Co-branded.
  • Influencer-driven.
  • Topically conscious.

It’s additionally very visible, private and tactical. Viewers can collect fascinating tricks to spruce up their Thanksgiving decorations sooner or later, all whereas staying inside price range and impressing household with their floral association expertise.

3. Coca-Cola: Extra Than Simply Carbonation

Folks cook dinner with Coca-Cola and use the bottles for adornment?

Apparently so.

At the least that’s the message the beverage maker conveys in its Thanksgiving marketing campaign on Pinterest.

In a really resourceful instance of squeaking each final bit of promoting worth out of your product, Coca-Cola prompts followers and youngsters to show every bottle into a colourful turkey. And the corporate ensures its product placement is ideal for every pin.

Why It Works

Whereas among the firms on this record are explicitly meals manufacturers with shut ties to Thanksgiving, Coca-Cola isn’t actually. That doesn’t cease the carbonated delicate drink producer from elbowing its manner into the Thanksgiving cheer.

With inventive shows of tangential use circumstances and easy product-based recipes, Coca-Cola makes use of its social posts to solidify its model picture and model affiliation with all issues Thanksgiving.

4. food52 ‘SIDES Week’

What do you get while you stir collectively a neighborhood of foodies, influencers and seasonal recipes?

A tasty social media marketing campaign from food52.

Because the identify suggests, the corporate acquired its begin sharing weekly recipes with followers. This vacation season, food52 has launched into a “SIDES Week,” through which a brand new recipe for Thanksgiving dinner sides is posted and tagged to contributors.

When you’re seeking to broaden your Thanksgiving plates with some foodie-approved sides or simply wish to salivate at casserole, you’ve come to the proper place.

Why It Works

Bringing a stellar aspect to Thanksgiving dinner is a good way to one-up your annoying aunt and categorical gratitude to the glory of an enormous meal. And food52 has given you simply that chance.

By staying true to its roots and posting weekly recipes, food52 delivers model consistency. Placing a Thanksgiving spin on their namesake is a no brainer this time of 12 months. Followers of the meals model know they’ll belief the standard and the supply of food52 recipe concepts, they usually can interact with like-minded commenters in a significant, supportive manner.

A web-based neighborhood extends the attain of your model voice, and it defines your picture on social media. And that’s one thing food52 can be pleased about as a result of they’ve cultivated a passionate and well mannered following throughout a time of giving and gratitude.

5. Butterball’s ‘Time Is of the Essence’

Turkey vendor Butterball might be extra enthusiastic about Thanksgiving than your common model. Thanksgiving day is not only a one-off affair — the leadup and the leftovers are simply as vital.

On this Instagram publish, the corporate slaps its model colours and brand on a easy November calendar to emphasise its humorous aspect. The meme presents a change from Butterball’s typical advertising and marketing model — heavy on hi-res images and juicy turkeys — whereas additionally intuitively selling the urgency of their marketing campaign.

The countdown to Thanksgiving begins early and Butterball is completely positioned to capitalize on gross sales.

Why It Works

Butterball has stretched the definition of a vacation season advertising and marketing marketing campaign. In Butterball’s universe, Thanksgiving is a month-long vacation with family members, pumpkin pie and gravy — there’s no have to include turkey day to the fourth Thursday of November.

This publish builds pleasure and appreciation for Thanksgiving whereas on the similar time setting the stage for continued Thanksgiving reminders even after the vacation has handed. There are nonetheless loads of leftovers!

6. This or That with Walmart 

Walmart is a grasp of visually interesting content material on Instagram, whereas nonetheless interesting to the typical particular person. Their Thanksgiving publish is a GIF that asks age-old questions like “Pumpkin or pecan pie?” and “Mashed or candy potatoes?” 

Why It Works

This GIF is ideal for a Thanksgiving publish as a result of it’s good to take a look at and suits in properly with the standard vacation theme whereas remaining branded as Walmart. The caption mentions that they’re closed in the course of the vacation, however nonetheless encourages on-line interplay by asking questions that may be answered within the feedback. 

7. Learn how to Use Developments with Abercombie 

Abercrombie and Fitch is among the most fascinating manufacturers, with their early 2000’s recognition waning solely to come back again in full power inside the previous two years. A part of the rationale they have been in a position to turn into a extra fashionable model once more is their sensible utilization of social media. Their 2022 publish on TikTok is a good instance of this. 

Why It Works

Tik Tok is among the hottest social media platforms, with over one billion month-to-month lively customers worldwide, based on DataReportal. Abercrombie posts a TikTok that shares one in every of their mannequin’s favourite fall outfits that might be nice for an off-the-cuff Thanksgiving meal with your mates or household. This technique ticks a number of packing containers: 

  • Collaboration. 
  • Will get on board with the Fall Favorites pattern. 
  • Makes use of a well-liked social media platform. 

This will get the viewers desirous about what they’re going to put on to the following fall gathering and would possibly encourage them to move on over to their web site to scout one thing out. 

8. Creatively Cracking Jokes with Ulta Magnificence

On Twitter, Ulta Magnificence takes an surprising method to their Thanksgiving day publish. Taking the thought of the pie chart to the following degree, they gently poke enjoyable at among the stressors that include the vacation, all whereas connecting to their particular audience.

Why it really works 

This can be a comparatively easy publish, however its simplicity is one in every of its strengths. Not solely is it inventive and just a little humorous, however the picture itself can be utilized throughout platforms. It’s more likely to carry out properly on Twitter, Instagram and even Pinterest. The picture is visually interesting but additionally encourages interplay with out being too pushy. Speak about a win-win! 

B2C vs B2B Social Media Pointers

Thanksgiving in in the present day’s local weather just isn’t as celebrated or profitable as Halloween or Christmas. In actual fact, when compiling this record, it was clear that lots of the world’s high manufacturers skip proper over Thanksgiving of their content material advertising and marketing and social media campaigns — they soar straight to Black Friday and Christmas.

This actuality presents perception into whether or not it even is sensible to commit advertising and marketing {dollars} to Thanksgiving, relying on your online business and business.


Thanksgiving is inherently a shopper vacation, and lots of B2C manufacturers run a selected sale, giveaway or particular occasion to drive conversions. However be aware that:

  • The vacation season aligns with greater ranges of loneliness and anxiousness. Comforting, constructive messaging is vital.
  • Shoppers have fun Thanksgiving in plenty of other ways, together with digital or with pals, so don’t make blanket statements which may diminish your attain.
  • Not everyone seems to be meticulously planning a vacation meal weeks upfront. Some will purchase a turkey the day of! Provide followers the flexibility to interact along with your model on-line and in particular person always of the day, relying on the place they’re within the funnel.


Traditionally, B2B manufacturers are much less lively on platforms like Fb, Pinterest and Instagram. LinkedIn and Twitter are extra on their enjoying subject. So:

  • Know your viewers’s most popular social channels.
  • Don’t use each vacation as an excuse to publish content material that’s probably not related to your online business or your clients’ pursuits. You don’t should have an opinion on the whole lot.
  • Craft content material that’s academic and empathetic — not opportunistic.

How Will Your Model Say ‘Comfortable Thanksgiving’ This Season?

In growing your Thanksgiving publish technique, take into consideration what messages your viewers members actually need and want to listen to throughout this difficult time of 12 months.

With that as your information, you’ll have the ability to create posts your followers will gobble up.

Editor’s Word: Up to date November 2022

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