How Nigerian Companies Can Enhance Income With Social Media

See Additionally: How To Enhance Gross sales Quantity With Digital Advertising


Advantages of Social Media Advertising for Companies in Nigeria

8 out of 10 SMBs use social media advertising to drive the expansion of their enterprise. Nonetheless, this quantity drops within the area of Nigerian Companies. 

Social networks

 Contemplate that there at the moment are over 3 billion utilizing social networks the world over.

And these persons are utilizing social media to actively interact with manufacturers.

Statistics by Fb as of the 2nd Quarter of 2019 present that there at the moment are greater than 50 million small companies utilizing Fb Pages to attach and interact with their prospects.

And this knowledge is attributed solely to Fb, so think about what number of companies use different social media platforms similar to Instagram, Twitter, LinkedIn, and so forth.

Most significantly, is the truth that almost 60% of individuals use social media to analysis manufacturers, merchandise and to understand how real these companies are.

Social networks and companies go collectively nicely and the connection is simply however getting stronger every second.

However what’s the purpose of social media advertising to Nigerian Companies?

Are there any sensible advantages it might probably deliver to your organization?

There are quite a few benefits of utilizing social platforms for model promotion says Jake Gardner, a CMO at Project Helper.

They embrace:

  • Elevate model consciousness and develop the variety of followers
  • Promote the enterprise utilizing low-cost or no-cost campaigns
  • Develop the variety of verified leads
  • Solidify buyer satisfaction fee
  • Enhance the variety of conversions
  • Enhance search engine rating
  • Enhance model authority
  • Make the enterprise extra worthwhile

The final profit on our listing might be why you’re nonetheless studying additional, in order that might be our driver on these discussions.


How Nigerian Companies Can Enhance Income With Social Media

Social networks help you make the most of completely different kinds and codecs, therefore the chance to spice up enterprise is actually limitless.

Nonetheless, some methods and techniques have been examined and confirmed to be common.

I wish to share with you the high 10 methods to extend the profitability of your enterprise in Nigeria utilizing social media. Right here they’re:


1. Drive Certified Site visitors to your Retailer or Touchdown Pages

Social media posts and advertisements are efficient methods to drive high quality site visitors to your web site, touchdown pages, or eCommerce retailer.

Sharing nice content material out of your weblog or web site to your social channels is a good way to get the reader’s consideration to it as quickly as you publish a brand new submit.

Loads of at present’s enterprise has gone digital, which suggests you may make use of Fb and different networks to direct potential prospects to your pages.

For instance, a financial savings and funding app in Nigeria exploits social media to realize her deliberate gross sales aims and likewise to enhance search engine rating.

Moreover, it will get extra fascinating in case you add social sharing buttons to your web site as a result of customers will get the chance to share your content material on their social media accounts shortly and effortlessly.

Be aware: Your social medial profile should be optimized to spark curiosity and construct belief and credibility to your model.

See Additionally: 15 Finest Social Media Advertising Instruments for Nigerian On-line Entrepreneurs


2. Collaborate with Influencers

At a fundamental stage, influencer advertising is a sort of social media advertising that promotes manufacturers, merchandise, and providers by means of endorsements and product mentions.

Research reveal that 49% of shoppers depend upon influencers’ suggestions.

In Nigeria at present, Influencer advertising is booming on social media as shoppers are inclined to belief dependable and authoritative area of interest figures in making buy selections. 

The one effort you want to put in as a enterprise is to establish the precise particular person for this job. The purpose is to discover a social influencer who fits the type and imaginative and prescient of your model.

It is very important observe that it’s extra of the standard of the viewers than the variety of following in as a lot as the next is an element as nicely.

Moreover that, you want to additionally put into consideration extra components similar to common engagement per submit, location, and so forth.

All these components will make the choice course of simpler and extra seamless.


3. Put up High quality Content material Persistently

Creating content material is difficult, and more durable to remain constant at it particularly if you’re operating a enterprise and sporting quite a lot of completely different hats.

So how on the earth do you keep in step with the standard content material output? First off, by being keenly conscious of what occurs in case you slack off.

Social media gives Nigerian companies the chance to attach with their audience each time they log in.

Preserve your social posts entertaining, informative and galvanizing, and your followers might be glad to see your new content material of their feeds, preserving you high of thoughts and their first cease once they’re able to make a purchase order.

It is very important have a mixture of content material.

What does it imply?

To place it merely, it means going past the same old suspects similar to textual posts and pictures. Deploy varieties to your content material.

It is best to use many various codecs, together with infographics, animations, movies, memes, GIFs, charts, and audio recordsdata.

See Additionally: Easy methods to Generate Leads for a Actual Property Company in Nigeria


4. Make Video Advertising a Precedence

Indubitably, video has completely dominated society.

Based on a latest HubSpot Analysis report, 4 of the main six channels on which world shoppers eat video content material are social channels.

Why is that this essential to Nigerian companies? In case you are not making a video but, you’re possible falling behind.

However don’t fret.

Through the years, we’ve got come to comprehend that for many movies, the extra easy and uncooked it’s, the extra genuine the content material would appear… and that’s what issues to your audience interacting with you on social media.

Talking of movies, we’ve got to emphasise the nice significance of this content material format as a result of it represents a dominant phase of recent advertising.

Greater than 70% of customers would relatively watch a video a couple of services or products than eat a textual description.

This implies that you want to spend money on video advertising to extend your model consciousness.

Dwell movies are getting more and more in style and fascinating nowadays, however you can not delay the great outdated product critiques and testimonials; they nonetheless work magic.

Higher but, video manufacturing is changing into cheaper than ever —together with your smartphone, you possibly can shoot in high-quality, 4K video.


5. Don’t Be Pushy and Aggressive with Content material

Nonetheless, when making an attempt to construct a relationship on social media platforms, you possibly can’t be pushy. In any other case, your efforts might be dashed within the mud.

Chances are you’ll even generate unfavorable outcomes, and switch off your audience.

Keep in mind, no person needs to be offered to however everybody needs to purchase it.

In spite of everything, social media customers wish to be entertained, impressed, and educated, so don’t feed them with an excessive amount of promo content material.

Quite the opposite, it’s best to attempt to use the well-known Pareto Precept (80/20 rule).

Based on this rule, 80% of content material ought to be entertaining, inspirational, or educative, whereas solely 20% of content material ought to have the intention of a sale and encourage the viewers to make a purchase order.

See Additionally: Easy methods to Begin a Worthwhile Ecommerce Enterprise in Nigeria


6. Use Social Advertisements to Goal Certified Leads

One other extraordinarily helpful technique is to focus on certified leads with social media advertisements.

Social networks have developed wonderful promoting instruments to assist Nigerian companies develop, so that you would possibly as nicely deploy this method to succeed in your audience.

You need to use these promoting instruments to create consciousness, drive consideration, and encourage conversion.

For example, Fb Advertisements help you goal three kinds of audiences:

  • Core audiences based mostly on demographics, curiosity, and conduct 
  • Customized audiences based mostly on earlier interactions with the model
  • Lookalike audiences based mostly on similarities with the prevailing prospects or customized audiences.

That is an extremely highly effective and cost-effective option to attain out to your prospects and seal extra offers.

See Additionally: How To Attain Rich People With Fb Advertisements


7. Inform Your Story

The idea of storytelling hasn’t modified however the channels by means of which we inform the tales have.

With the emergence of social media and ever-changing client consideration, you now have to inform a narrative as a Nigerian Enterprise in new and extra fascinating methods than ever, be it 6 seconds or 60.

With storytelling, you join together with your audience at an emotional stage. Profitable companies use it to persuade their audience that they share the identical imaginative and prescient, values, and beliefs. 

In such circumstances, it’s best to undoubtedly attempt to create and inform your personal story on social networks and use it as a medium for your corporation promotion.

Nonetheless, in case you’re not a lot of a storyteller, no worries, we suggest you to seek the advice of with knowledgeable writers or any content material creation company.


8. Encourage Consumer-generated Content material

Be it by means of micro-influencers, model advocates, or movie star endorsers, all of us have seen the constant rise of user-generated content material on social media.

As reported by  SEMrush, 86% of companies have tried user-generated content material, however GoodVid found solely 27% have a laid down technique for this content material in place.

It has been discovered that Consumer-Generated Content material typically sparks conversations, will increase engagement, and builds belief.

But when deployed the unsuitable method, this content material can have your followers packing up and leaving.

Generally you don’t must do all of the work by your self. It’s a priceless advertising tactic since you get to show atypical prospects into model promoters.

Nigerian Companies deploying this technique have been in a position to skyrocket their income. 

You are able to do it by means of social contests and giveaways.

Nonetheless, there may be all the time the choice of providing small incentives to people who create essentially the most engaging brand-related posts.

Should you nonetheless don’t imagine within the capability of this technique, take a look at this stat: 85% of shoppers discover visible UGC simpler than model content material.

See Additionally: 35 Advantages of search engine marketing & Why Each Nigerian Enterprise Wants search engine marketing


9. Enhance Buyer Service Utilizing Social Media

As we speak, shoppers have change into extra highly effective than ever. They’ll submit their opinions – good or unhealthy – on a digital world sphere. It has change into extra elementary than ever for enterprise leaders to be sure that they’re successfully managing their digital presence.

Nearly all of Nigerian shoppers count on companies to resolve buyer service-related points by way of social media. And most shoppers fee the client’s service expertise of a model by means of this medium.

Additionally, it’s best to take this truth to your corporation benefit and enhance customer support by deploying social media as a contemporary technique of communication.

That method, you possibly can all the time make your self or Rent a Social Media Supervisor to be accessible to the shoppers and reply their questions in a extra informal, casual, and well timed method.

It’s going to assist you to to strengthen your relationships together with your prospects, place you forward of your competitors, and earn the golden etiquette of a extremely skilled enterprise.


10. Thoughts The Timing

Is there actually the most effective time to submit content material on social media?


The very best time to replace your social media platform is at any time when your viewers is most energetic. A well-timed submit may end up to extra likes, feedback, shares, and click-throughs.

Nonetheless, there isn’t any one measurement matches all as the most effective occasions differ relying on the trade and your particular viewers. It’s your accountability to know your viewers’s conduct and what time they’re more than likely to be energetic.



Most Nigerian companies use social media to create consciousness and enhance their attain.

Nonetheless, they fail to acknowledge one easy truth – social media may assist them to skyrocket enterprise income.

All that’s required is to determine the most effective platforms to your model.

Then use confirmed modern digital advertising instruments and techniques to advertise your services or products.

On this submit, we mentioned the advantages of social media advertising to Nigerian companies.

And confirmed you 9 methods to extend the profitability of your corporation utilizing social platforms. What number of of those methods have you ever used earlier than?

Which ones do you think about to be essentially the most priceless for your corporation? Kindly depart a remark – we might like to share your experiences on this subject.

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